In the digital age, video content has emerged as a powerful tool for businesses to captivate and connect with their audience. In this blog post, we’ll explore the benefits of incorporating video into your content strategy and provide valuable tips for creating engaging videos that can be repurposed across multiple platforms.
Repurposing Content with Video as a Pillar
Creating a video as a content pillar allows you to repurpose it into various formats, such as video shorts, a full YouTube video, a blog post, and social media graphics. This strategy maximises the impact of your content and reach a wider audience.
The Power of Video
Videos offer a unique advantage over static image graphics as they are processed more quickly by viewers. They offer an opportunity to better tell your brand’s story and engage your audience on a deeper level. Whether your video is educational or entertaining, it can leave a lasting impression and provide emotional value to your viewers.
Crafting an Authentic Brand Video
Authenticity is key when creating a brand video. Your video should not only leave a lasting impression and motivate people, but also provide emotional value. Additionally, ensure that your video has a clear call to action to drive your audience towards desired actions.
Strategic Video Planning
When planning your video, consider your target audience and the problem you aim to help them solve. Determine where your audience spends time online to effectively distribute and promote your video content. Position your product or service as a solution to your customers’ specific problem to create a compelling narrative.
Video Ideas and Tools
Explore various video ideas, such as providing a behind-the-scenes look, hosting a Q&A session, offering a teaser for a new product or service, demonstrating how your product works, or providing reminders for key dates. To create professional-looking videos, you can use tools like InVideo, Canva, and Biteable.
Incorporating video content into your marketing strategy offers a multitude of benefits, from increased engagement to expanded reach. By repurposing your video content across different platforms, you can optimise its impact and connect with your audience on a deeper level. Remember to create authentic brand videos, strategically plan your content, and leverage the right tools to bring your vision to life. Embrace the power of video and unlock new possibilities for your business’s growth and success.
Need help utilising video in your small business? Looking for general business support and advice? Speak to a NORTEC Advisor today.
