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How to Boost Online Sales

Whether you are just starting or looking for ways to skyrocket your sales figures, we have some proven strategies for you. From preventing overwhelm to optimising conversion rates and diversifying your approach, we’re here to help you find the winning formula. 


Lay the Groundwork: Prevent Overwhelm and Make a Plan

To navigate the world of online sales successfully, it’s essential to have a clear plan in place. With a well-defined strategy, you can focus your efforts effectively and prevent any feelings of overwhelm. Here’s how to get started:

  1. Make a plan.
  2. Take action.
  3. Review results (ideally on a monthly basis).

Adjust either the plan or action step based on the results. Also, don’t forget to set clear, tangible sales goals. For example, your goal might be to make 100 sales at $100 each per month, totalling $10k per month. Or perhaps you’re looking to increase profits by selling more of a particular product.


Diversify Your Approach

Remember, the key to a successful sales strategy is diversification. Depending on your team size, available resources, and your growth ambitions, your approach should vary. Consider different marketing efforts and sales channels to broaden your reach and increase opportunities for sales.


Conversion Rates: Your Secret Sales Weapon

When it comes to online sales, conversion rates are everything. These represent the percentage of website visitors who make a purchase, and even small increases can have a huge impact on your sales figures. Here are some top tips for improving your conversion rate:

  • Implement conversion rate optimisation techniques. This could include placing a call-to-action (CTA) in the top right of your website, using a big button in a contrasting colour, and keeping to one type of CTA per page.
  • Utilise headings, subheadings, and images to make your website visually appealing and easy to navigate.
  • Keep your home page simple and static.
  • Pay special attention to the phrasing of your CTA. Make it compelling and clear.


Drive Traffic to Your Website

Boosting your online visibility is vital for attracting potential customers. There are various strategies you can employ to increase traffic:

  • Consider Google Ads and pay-per-click marketing. Set a daily budget and be prepared to bid against competitors.
  • Harness the power of online marketplaces like Amazon, eBay, and Etsy to get your products in front of a larger audience. Find a marketplace that suits your industry (e.g., Airbnb for vacation rentals).

So there you have it – our top tips for boosting your online sales in 2023. Remember, the journey to success involves continuous learning and adaptation. Stay open to new ideas, keep testing and tweaking your strategies, and watch your sales soar. 


Don’t miss out on our upcoming Business Connect webinar, where we delve deeper into strategies to boost online sales. It’s a perfect opportunity to learn, network, and ask your burning questions to our team of experts. Click here to reserve your seat in the next webinar. Let’s learn and grow together in this journey towards eCommerce success!

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