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Identify your USP and elevator pitch

Identify your USP and elevator pitch

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If you’re ready to refine your business message in just 90-minutes, then join our webinar where you’ll learn how to create a compelling Unique Selling Proposition (USP) and Elevator Pitch.

A USP is your business’s elevator pitch – a quick, engaging summary that outlines who you are, what you do, and how you uniquely benefit your customers. Just like an elevator journey, you’ve got only 30 seconds to wow your audience – so join us and find out how!

This webinar goes beyond just writing a statement. It’s about transforming the way you communicate your business. Learn to introduce your brand confidently and clearly in any scenario, ensuring your message resonates with your audience.

Plus, discover how to adapt your USP for various aspects of your digital presence. From rejuvenating your Instagram bio to enhancing your website’s About Page and creating captivating social media posts – your statement will become a core element of your brand identity.

Join us to refine your business narrative, and learn how to communicate in just 30 seconds, so you get CONFIDENT & SUCCINCT introducing yourself and your business in any situation!



  1. Crafting Your USP: Techniques to write a concise and memorable Elevator Pitch.
  2. Tips and strategies for a clear and confident introduction in any business setting – online and offline, with potential clients and customers.
  3. How to adapt your USP for different platforms – Instagram bio, social media posts, and more, whilst ensuring your it aligns with your overall brand message.



  • You must be registered with the Business Connect program.
  • You should be logged in and registered for the Webinar MS Teams meeting at least 5 minutes prior.
  • Have a pen & paper ready to write down your questions, as well as a bottle of water.
  • Online video recordings and resources will be available for those who attend and who are Business Connect customers.



This webinar is aimed at small businesses throughout NSW who have just started or have an established business and we have the capacity to host up to 50 people.

The webinar will take place on MS Teams. You will receive the MS Teams link in an email prior to the workshop (check your spam folder as they often go there). This will be a live online event which will be recorded. The recording and resources will be sent to attendees following the event.

Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.

To register for this event please visit the following URL: →


Date And Time

14 March 2024 01:00 PM


Online event

Event Category

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