The way people find businesses is changing dramatically right now. While Search Engine Optimisation (SEO) still matters, AI tools are becoming the new “front door” to finding products and services. If your business isn’t optimised for these AI searches, you’ll simply disappear from view for countless potential customers.

This webinar reveals exactly what you need to do to stay visible as this massive shift happens. Don’t risk being left behind while your competitors capture this new wave of customers—these straightforward techniques will ensure your business stays firmly on the map.

KEY LEARNING OUTCOMES

– The clear differences between traditional Search Engines and how AI finds your business

– Simple changes to make your website “speak the language” that AI understands

– Practical examples showing why businesses are already disappearing from AI results

– Step-by-step methods to check if your business is currently visible to AI tools

– Straightforward fixes you can implement immediately to protect your visibility

ABOUT YOUR PRESENTER – KYLIE MOWBRAY-ALLEN

Kylie has spent over two decades helping businesses escape the dreaded ‘best-kept secret’ syndrome and step confidently into the spotlight. As the multi-award winning founder of Hello Media, she’s mastered the art of turning digital marketing puzzles into ‘oh, I get it! That’s so doable!’ moments for business owners everywhere.

Based in regional NSW, Kylie combines deep digital marketing know-how with practical, real-world strategies that transform overwhelmed business owners.

ABOUT THIS EVENT

This webinar is aimed at small businesses throughout North Coast, North West and New England regions of NSW who have just started or have an established business. We have the capacity to host up to 50 people.

The webinar will take place on MS Teams. You will receive the MS Teams link in an email prior to the workshop (check your spam folder as they often go there). This will be a live online event which will be recorded. The recording and resources will be sent to attendee following the event.

This event will be delivered by NORTEC, an approved independent provider for Service NSW Business Connect.