AI, branding, and the future of small business
IN-PERSON WORKSHOP IN PORT MACQUARIE
In an increasingly crowded and fast-paced business world, standing out is no longer just about clever marketing — it’s about building a brand that truly connects. Join us for a transformational workshop designed to upskill small business owners with the tools, strategies, and insights they need to thrive in 2025 and beyond.
You’ll discover how AI can simplify your marketing processes, why brand clarity is the ultimate business asset, how to navigate new content algorithms without losing your authenticity and why a strong brand will win in the age of AI. This highly practical session blends strategy with real-world tools you can implement immediately.
Learn how to strengthen your brand presence, use AI to create consistent and compelling marketing, and avoid the costly mistake of spending advertising dollars before building trust.
You can expect to walk away with a 5-day action plan, a ready-to-go mini brand guide, and the confidence to lead your business into the future — with your brand, not just your marketing, leading the way.
THREE KEY LEARNING OUTCOMES
- Understand why a strong brand — not just more marketing — is now the ultimate deciding factor for customer choice in a competitive, AI-driven world.
- Learn how to integrate smart, accessible AI tools like ChatGPT, Canva Magic Studio, and Social Bee to save time, stay consistent, and amplify your brand voice effectively.
- Discover how Meta’s latest algorithm changes impact small businesses, why content quantity and brand clarity now matter more than perfection, and how to build a sustainable marketing system that protects your budget and fuels your growth.
ABOUT YOUR PRESENTER – KATIE TURNER
With over 20 years of entrepreneurial experience, Katie is a seasoned founder adept at navigating diverse business landscapes. Specialising in dynamic digital strategies, she excels in crafting online representations that project professionalism, attract ideal customers through targeted messaging, and drive sales on digital platforms.
ABOUT THIS EVENT
This workshop is aimed at small businesses in the North Coast, North West and New England region of NSW, who have just started or have an established business.
This workshop will take place face-to-face in PORT MACQUARIE. We have the capacity to host 20 delegates.
NORTEC is an approved, independent provider for Service NSW Business Connect.
