In some industries, the summer holiday period is an extremely busy time of year for small businesses. For others, the December / January period can indeed be a much quieter time. For these small businesses, there are several strategies you can implement to make the most of this time and turn it into an opportunity […]

A Unique Selling Proposition (USP) is a statement that clearly articulates what makes your product, service or brand distinct and valuable to your target audience. It highlights the unique benefits that set you apart from your competitors and explains why customers should choose your products and services over others. An ideal length for a Unique

​Small businesses are increasingly turning to artificial intelligence (AI) to streamline processes and boost productivity. AI offers a range of tools and applications, across many platforms, that can help small businesses operate more efficiently. Understanding AI AI refers to the stimulation of human intelligence in machines that are programmed to think and learn. For small

Securing a grant for can be a game-changer for your small business, however, it does require some meticulous preparation. This foundational research sets the stage for a well-informed and strategic grant application process. Here are 7-steps towards helping you to become successful in your grant writing process. Step 1: Thoroughly do your research Investigate successful

If you’re a small business owner, you already understand that standing out in a crowded market isn’t just about having the best product or the lowest price. It’s about connecting with your customer. A Brand Story is the backbone of this, helping your customers see beyond the transaction and into the heart of your business.