The start of the new year is the perfect time for business owners to make actionable plans for growth. Whilst setting goals for your business is crucial for guiding your efforts and measuring progress, it’s not always as easy to maintain accountability. Here are some steps to help you set effective, actionable and achievable goals. […]
Setting yourself some clear business goals for 2025 Read More »
In some industries, the summer holiday period is an extremely busy time of year for small businesses. For others, the December / January period can indeed be a much quieter time. For these small businesses, there are several strategies you can implement to make the most of this time and turn it into an opportunity
7 tips to make the most of the summer slowdown Read More »
Are you a retailer who hasn’t yet considered a strategy for Black Friday and Cyber Monday (BFCM)? You’re not alone! You still have time to make the most of this sale period. Whether you’re a brick-and-mortar shop, an online store, or both, Business Advisor, Louis Birks, has put together a simple checklist to maximise your
BFCM checklist for retailers without a plan Read More »
Procrastination is a common struggle that many of us face, often leading to stress and a sense of guilt. It’s that nagging habit of delaying important tasks in favour of more enjoyable or easier activities. Whether it’s putting off a work project, avoiding household chores, or postponing personal goals, procrastination can hinder our productivity and
How to move from procrastination to productivity Read More »
Ensuring cybersecurity for a small business is crucial to protect sensitive data and maintain trust with customers. Small businesses are increasingly becoming targets for cybercriminals due to their often limited resources and less robust security measures compared to larger organisations. A single breach can lead to significant financial losses, damage to reputation, and loss of
Protect your small business: Key cybersecurity strategies you need to know Read More »
A Unique Selling Proposition (USP) is a statement that clearly articulates what makes your product, service or brand distinct and valuable to your target audience. It highlights the unique benefits that set you apart from your competitors and explains why customers should choose your products and services over others. An ideal length for a Unique
What is a USP and how do I create one? Read More »
Small businesses are increasingly turning to artificial intelligence (AI) to streamline processes and boost productivity. AI offers a range of tools and applications, across many platforms, that can help small businesses operate more efficiently. Understanding AI AI refers to the stimulation of human intelligence in machines that are programmed to think and learn. For small
Leveraging AI to boost your productivity Read More »
Securing a grant for can be a game-changer for your small business, however, it does require some meticulous preparation. This foundational research sets the stage for a well-informed and strategic grant application process. Here are 7-steps towards helping you to become successful in your grant writing process. Step 1: Thoroughly do your research Investigate successful
The 7-step guide to successful grant writing Read More »
If you’re a small business owner, you already understand that standing out in a crowded market isn’t just about having the best product or the lowest price. It’s about connecting with your customer. A Brand Story is the backbone of this, helping your customers see beyond the transaction and into the heart of your business.
Cutting through the noise: Why a Brand Story matters Read More »
For many small business owners, managing income and expenses can often seem like an overwhelming task! Fortunately, there are several steps that small business owners can take to better manage their expenses and income, taking control of financial stability and growth. Louis Birks is an independent advisor with Service NSW Business Connect. In addition to
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