A Unique Selling Proposition (USP) is a statement that clearly articulates what makes your product, service or brand distinct and valuable to your target audience. It highlights the unique benefits that set you apart from your competitors and explains why customers should choose your products and services over others. An ideal length for a Unique […]
What is a USP and how do I create one? Read More »
Small businesses are increasingly turning to artificial intelligence (AI) to streamline processes and boost productivity. AI offers a range of tools and applications, across many platforms, that can help small businesses operate more efficiently. Understanding AI AI refers to the stimulation of human intelligence in machines that are programmed to think and learn. For small
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Securing a grant for can be a game-changer for your small business, however, it does require some meticulous preparation. This foundational research sets the stage for a well-informed and strategic grant application process. Here are 7-steps towards helping you to become successful in your grant writing process. Step 1: Thoroughly do your research Investigate successful
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If you’re a small business owner, you already understand that standing out in a crowded market isn’t just about having the best product or the lowest price. It’s about connecting with your customer. A Brand Story is the backbone of this, helping your customers see beyond the transaction and into the heart of your business.
Cutting through the noise: Why a Brand Story matters Read More »
For many small business owners, managing income and expenses can often seem like an overwhelming task! Fortunately, there are several steps that small business owners can take to better manage their expenses and income, taking control of financial stability and growth. Louis Birks is an independent advisor with Service NSW Business Connect. In addition to
In today’s competitive business landscape, the effective management of your workforce can make all the difference in achieving success. Workforce management goes beyond simply scheduling shifts and tracking attendance; it plays a crucial role in driving productivity, enhancing employee satisfaction, and ultimately, driving business growth and profitability. By implementing the right strategies, businesses can optimise
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Labour hire has become an increasingly popular option in the business world in recent years. This innovative concept provides companies with the flexibility and cost savings they need to thrive in today’s competitive marketplace. In this article, we will explore the various benefits that labour hire can bring to your business, from reducing recruitment costs
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In the fast-paced world of digital content, short-form videos have emerged as a powerful tool for businesses to captivate audiences and boost engagement. Whether you’re showcasing products or offering services, creating entertaining content is key. In this blog post, we’ll explore tips, considerations, and platforms to help you harness the potential of short-form videos.
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Artificial Intelligence (AI) has become an integral part of our daily lives, influencing various industries and reshaping the way we interact with technology. From manufacturing robots to personalised email campaigns, AI’s impact is far-reaching. In this blog post, we’ll delve into the diverse applications of AI, explore its role in small businesses, and take a
Navigating the Landscape of AI: Applications, Considerations, and the Role of ChatGPT Read More »
Jodie, an experienced accountant, embarked on a transformative journey around Australia in a campervan. Inspired by her adventures, she decided to establish Gold Coast Campervan Hire upon her return. Over the last four years, her business flourished, expanding from three to four campervans, catering to holidaymakers seeking memorable travel experiences. During this period, Jodie faced
How Business Connect Transformed Gold Coast Campervans’ Marketing Strategy Read More »
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