In today’s digital world, every point of interaction with your customers plays a crucial role in shaping their perception of your brand. Touchpoint marketing emphasises understanding these interactions to enhance the overall customer experience. Let’s delve deep into a 6-step framework to optimise these touchpoints, ensuring that your small business’ brand not only captures attention […]

In the rapidly evolving digital landscape, our attention spans have progressively become shorter. To cater to this trend, short-form videos have taken centre stage. These brief, yet informative, pieces of content deliver value in a format that is easy to consume and engaging for viewers. Five Approaches to Utilise Short-form Videos for Business Let’s explore

Navigating the vast online market to boost your sales can feel overwhelming, but with a little know-how, it’s entirely doable. Whether you’re just starting out or you’ve been in the game a while and need some fresh ideas, this guide is packed with proven strategies to help you make the most of the digital presence

Whether you are just starting or looking for ways to skyrocket your sales figures, we have some proven strategies for you. From preventing overwhelm to optimising conversion rates and diversifying your approach, we’re here to help you find the winning formula.    Lay the Groundwork: Prevent Overwhelm and Make a Plan To navigate the world

Effective time and task management are crucial for enhancing productivity and fostering success. Let’s look at how you can take the wheel and streamline your routines.   Schedule Your Time Planning right down to the daily level is essential. Don’t forget to include personal time, relaxation, and hobbies into your schedule alongside work. Balance is

In the digital age, video content has emerged as a powerful tool for businesses to captivate and connect with their audience. In this blog post, we’ll explore the benefits of incorporating video into your content strategy and provide valuable tips for creating engaging videos that can be repurposed across multiple platforms.   Repurposing Content with

AI has revolutionised the world of marketing, enabling businesses to create personalised experiences, optimise ad campaigns, and automate email marketing. In this blog post, we will explore the power of AI in various aspects of marketing, from personalisation to ad copy creation, optimisation, and email campaign automation. Let’s dive in!   Setting Clear Goals for

In the era of digital marketing, leveraging AI tools can significantly enhance your marketing efforts. From creating marketing plans and understanding your target audience to designing visually appealing websites and automating social media posts, AI can revolutionise your marketing strategy. In this blog post, we will explore the power of AI in marketing and highlight

When it comes to effective sales strategies, cold calling often gets a bad rap. It’s seen as old-fashioned or pushy, perhaps even ineffective in the age of digital marketing. But make no mistake, when done right, cold calling remains a powerful tool for driving growth.    What is Cold Calling? In essence, cold calling is

Running a successful business requires a strong workforce and understanding the intricacies of managing that workforce is crucial. In this post, we’ll explore insights from our recent Business Connect Event where Yasmin Lawrence of Y People Consulting and Vicki Lawrence shared key insights on employee engagement and termination. These insights will enhance your knowledge, improve